Marketing campaign “Innovation Germany”
The common and primary goals of the three cooperation partners are:
- To carry out a documentary series with the most innovative/traditional/leading companies from Germany's SME sector and thus increase brandgroup's profile
- To send signals about the importance of medium-sized companies for the creation of value in Germany.
- Convey the importance and attractiveness of medium-sized companies as employers.
The campaign starts on the 22nd of July 2021 and runs up to 12 months depending on the channel.