Marketing campaign “Innovation Germany”

Today starts our latest and extensive „Innovation Deutschland“ marketing campaign.
The campaign, conducted in cooperation with „Welt“ and „TBD Media Group“, includes multiple touchpoints such as online at, but also via social media channels such as Facebook, LinkedIn, Twitter and YouTube...

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The common and primary goals of the three cooperation partners are:

- To carry out a documentary series with the most innovative/traditional/leading companies from Germany's SME sector and thus increase brandgroup's profile

- To send signals about the importance of medium-sized companies for the creation of value in Germany.

- Convey the importance and attractiveness of medium-sized companies as employers.

The campaign starts on the 22nd of July 2021 and runs up to 12 months depending on the channel.